Name Game: New Balance boasted that it was "Endorsed by No One" in the 1990s. Today, its stable of elite athletes includes presumed No. 1 NBA pick Cooper Flagg, Shohei Ohtani and Coco Gauff. By ...

Shopping for your next pair of running shoes can feel like looking for a new car: For many of us, it’s all about looking beyond the sporty models at the front of the lot and finding a reliable, ...

For a long time, New Balance had a problem — well, it was the problem. Its shoes were synonymous with dads and doctors…which was, to clarify, not a bad thing, but not good, either. Simply put, no one ...