It’s been 15 years since a particular concept of behavioral science went mainstream. “Nudge theory,” the notion that our behavior can be successfully influenced through “soft” interventions, has ...

At the end of last year (2021), there was lots of excitement about the first comprehensive analysis of past research on techniques designed to change people's behavior (known as "nudging"), ...

You want to eat healthier, but can’t stop reaching for junk food every time you’re hungry. You want your kids to fold and put away their clothes, but you’re sick of asking—and reminding—them 27 times ...

Imagine removing a branch of the U.S. government, say the Supreme Court. What are the myriad ways that such an upheaval might reshape people’s lives? Policy makers and researchers probably would want ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Did you know that small changes "nudges" in the environment can influence safer decisions and promote positive behavior? This theory is a concept in behavioral science that proposes subtle, indirect ...

This follows psychologists who have questioned how well certain ‘nudges’ work, in terms of altering attitudes or behavior in relation to the strict array of actions required. The research was ...

Last year Jesse Arundell, head of emerging technology at Commonwealth Bank, used nudge theory to read more than 30 (non-fiction) books, partly by leaving books in prominent places around his home.

When economists at the University of Toronto started to tell undergraduates in 2014 how many hours extra work they needed to put in to boost their grades, they hoped it would encourage the students to ...