I’m a firm believer that Fred Bear was right: The best camouflage is sitting still and quiet. It’s tough to get me excited about any new camo design these days. But when Sitka offered me a sneak peek ...

We live in a world in which some lapsed vegetarians justify eating meat—as long as it's happy meat. And according to treehugger.com, PETA was recently described as a "terrorist threat" by the USDA.

Sitka is one of the biggest names in the world of hunting gear—and for good reason. The brand is known for its high quality, long-lasting apparel, from hoodies and base layers to jackets and bibs. And ...

W.L. Gore, the same company that brought us Gore Tex, is now setting its sights on helping hunters kill deer more effectively using their new Optifade digital camouflage. Apparently, someone had the ...

This picture approximates a deer's-eye view of a bow hunter wearing Optifade camouflage. Click on the image to see how the scene would look to human eyes. To hide yourself from the deer you're hunting ...