Optimal frequency-hopping sequence (FHS) design lies at the heart of modern spread-spectrum and multiple-access communication systems. By rapidly switching transmission frequencies according to a ...

Google launched video campaign groups, allowing advertisers to optimize YouTube reach and frequency across multiple campaigns ...

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven days and so on. This passive approach to avoiding consumer ad overexposure ...

This article analyzes various frequency sources available to the design engineer, from both technical and business perspectives, with the goal of helping select the right frequency source to meet ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, global head of analytics at ...

How many times should an ad be seen? The stock answer, all too familiar in marketing, is, “it depends.” Frequency capping is a tactic that online marketers rely on to try and answer this question. I ...

Between five and nine exposures is the optimal range to improve the brand lift and resonance of a digital campaign, Nielsen data reveals. Data from Nielsen’s ‘Digital Brand Effect’ reveals that in ...