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Nolan, Richard L., David Croson, and Katherine Seger. "Stages Theory, The: A Framework for IT Adoption and Organizational Learning." Harvard Business School Background Note 193-141, March 1993.
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In short, they are engaging in the hard work of organizational learning: The intentional practice of collecting information, reflecting on it, and sharing the findings, to improve the performance of ...
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Nolan, R. L. "The Stages Theory: A Framework for IT Adoption and Organizational Learning." In America's Information Technology Agenda, edited by J. Mechling and C. Rosenberg. Cambridge: John F.