The new year often comes with a resolution to find a new job. As such, many companies put off their hunt for new talent until after the holidays. That makes January the perfect month to review resumes ...

PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.

How to ensure your paid search strategy stays laser-focused on primary objectives so you can maximize your advertising performance. One of the greatest failings of a PPC specialist is being unable to ...

A worldwide survey of paid search professionals provides a clear picture of what they’re earning across various sectors and locations. Duane Brown, CEO and Head of Strategy at Toronto-based ad agency ...

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics. The best PPC specialists aren’t just campaign ...

Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success. PPC is not just technical expertise, but also self-awareness about the habits and mindsets that ...