Even if you know little about preventative health-care messaging, you might remember some PSAs that worked, and others that didn't. Recall the egg cracked and sizzling on a skillet, overlaid with the ...
(PhysOrg.com) -- Michigan State University researchers, studying public service announcements placed on YouTube about marijuana use, have found that the comments accompanying the PSAs are more ...
This article is part two of how to continue building an integrated strategy for impact. Part one, "The ABCs of PSAs," helps national nonprofits get started in creating and using PSAs to amplify their ...