Organizations still face challenges when trying to identify and understand their digital consumers. Despite having access to consumer data, retailers aren’t always able to successfully harness it.

Twitter is rolling out new features to help its advertisers, including “Project Lightning” that allows advertisers to highly segment their target audience via persona-based segmentation. Another new ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation capabilities to help increase the response rate to Twitter ...

KNOXVILLE, Tenn., Jan. 24, 2018 /PRNewswire/ -- Finworx, the leading software designed to help financial advisors put behavioral finance into action, is announcing the release of Finworx360–a practice ...

Content personalization on the Web means different things to different people. Generally, most marketers think of it as the process of serving distinctive messages and offers to their customers, all ...