71% of shoppers expect personalized marketing from brands, and 76% are frustrated if this expectation is not met. Implementing personalization strategies, particularly through email, may help increase ...

This post was previously published in an earlier edition of Mobile Insider. Of late, personalized mobile messaging has been attracting serious investment and brand interest. That’s good news for ...

Conversive is a digital messaging solution that offers AI features and CRM integrations to help businesses deliver personalized conversations at engagement touchpoints across the customer lifecycle.

COLUMBIA, SC (WSPA) — State officials and a national nonprofit have teamed up to launch a new personalized text messaging program they say will help curb opioid misuse in South Carolina. According to ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

Pinterest this week introduced a customizable advertising format that lets marketers automate the process of building personalized creative to target specific audiences. Advertisers can make multiple ...

Open enrollment is loaded with distractions, so it's not surprising that employees struggle to pay attention. That's why the focus must be on hyper-personalized communications, suggests Erika Illiano, ...

Being unique and establishing a strong presence is essential. Personalized direct mail campaigns provide a targeted and effective way to build recognition, foster trust, and stay top-of-mind with ...

MessageGears, an enterprise marketing technology provider, has partnered with marketing campaign management software Sageflo to help distributed marketing teams reduce data friction and empower their ...

Pinterest this week introduced a customizable advertising format that lets marketers automate the process of building personalized creative to target specific audiences. Advertisers can make multiple ...