From a cost perspective the far-reaching benefits of predictive analytics for customer retention are undeniable.

Learn about how predictive analytics works, the types, benefits, use cases, and top tools.

Predictive analytics is the use of statistics and modeling techniques to determine future performance based on current and historical data.

Predictive analytics might be a solution that will allow them to better understand and retain customers and acquire new ones more effectively.

Energy needs don’t always align with expectations. But predictive analytics is helping companies reduce their energy footprint and improve forecasting of how much power they will need at a given time.

You need to know how predictive analytics can help you plan more effective marketing campaigns. Chris Penn, co-founder of Brain+Trust Insights, explains.