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New self-service offering provides media buyers the transparency required to predict new audiences and reduce ad waste with real-time tuning while campaigns are in market. NEW YORK, May 27, 2026 ...

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

AUSTIN, Texas, March 26, 2025 /PRNewswire/ -- Skydeo, a leader in predictive audience data, is thrilled to announce its latest strategic content partnership with Adstra, a premier provider of identity ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

Taboola, a global leader in delivering performance at scale for advertisers, today (June 4th, 2025) announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences ...

NEW YORK—Proximic by Comscore has announced new and expanded integrations with Adobe, Publica and Teads that have boosted the reach of its Predictive Audience segments to the point where they are now ...

Microsoft launches AI-powered Predictive Targeting for advertising. The tool improves conversion rates and streamlines the targeting process. Offers flexibility with existing strategies, but has ...

First-of-its-kind audience building leverages ML/AI and RWD to create ideal DTC and HCP segments for proactive engagement at critical moments in the health journey. NEW YORK--(BUSINESS WIRE)--Swoop, ...

NEW YORK--(BUSINESS WIRE)--Bombora, the pioneer in B2B data, today announced that Proximic by Comscore’s Predictive Audiences now includes 300 new contextual audiences built based on Bombora’s ...

LinkedIn has enhanced its Predictive Audiences capabilities with new artificial intelligence modeling to help marketers build audience profiles based on their company data and LinkedIn's first-party ...