Companies looking to get more out of the data in their operational CRM applications will soon get help from SPSS Inc. and SAP AG.

Data mining stalwarts SPSS Inc. and SAS Institute Inc. are each planning to add more predictive capabilities to their respective Web analytics software offerings.

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SPSS, a worldwide provider of predictive analytics software, announced today its SPSS for Banking – Credit Risk Model Validation 1.0 has become an SAP-endorsed business solution.

Predictive modeling uses known results to create, process, and validate a model that can be used to forecast future outcomes.