The opponent process theory suggests that the way humans perceive colors is controlled by three opposing systems. We need four unique colors to characterize perception of color: blue, yellow, red, and ...

Color vision begins with the transduction of light into neural signals by the three classes of cone photoreceptors and ends with the processing of these signals in the cerebral cortex. Historically, ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...