Your company sells unique and differentiated products—or at least that's what you think. However, your competitors have been trying to match you or maybe offering similar products at a lower price.

Staying ahead of the competition is harder than ever before due to commoditization. Thousands of companies sell commoditized products, from smartphones to protein bars to clothing items. When a ...

Rapid commoditization of products and services is exasperating for even the most skilled professionals. Solution providers are struggling to differentiate their unique products and services, and ...

In my recent distribution and supply chain collaboration sessions at the Adventure Travel World Summit, I had an opportunity to sit down and discuss aspects of distribution with adventure travel ...

Thanks to technology, the world is a lot smaller than it used to be. We have access to anything we want via the internet, brought directly to our door. We can easily communicate with project teams no ...

Sales has historically been a business of relationship-building, learning about your shoppers’ challenges and needs, and using the right combination of products and messaging to make them customers.