Discover the crucial differences between pro forma and GAAP financial statements. Learn why companies use both and the ...

Entrepreneurs usually create pro forma statements to project future financial returns from new business ventures. Pro forma statements are commonly included in the entrepreneur's business plan. These ...

Developing a marketing budget is important to ensure proper growth of your business. Your existing budget should be reviewed annually and adjusted depending on your prior year's sales and your goals ...

Each quarter every publicly owned company must issue a report card describing profits, losses, sales and other crucial results. It's supposed to be information investors can take to the bank. What ...