The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Maticoo, an AI-driven programmatic advertising platform, today announced the expansion of its advertising supply coverage and programmatic activation capabilities across micro series inventory, ...

Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...

Amazon Ads and SiriusXM Media have “forged a strategic programmatic audio advertising integration” designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first ...