Variety

Gamefam CEO on ‘Roblox’ and ‘Fortnite’ Brand-Building for ‘Barbie,’ ‘My Hero Academia,’ New Coldplay Album and More

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft” and turning it into ...
Variety

As Hollywood Navigates Roblox and Fortnite, What’s Working — and What Isn’t

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox boasted more than 151 million global daily active users. For ...
Campaign Asia

Branded Roblox games got 1.8 billion visits in 2023, report finds

Metaverse hype may have died down since the first half of 2022, but brands still got solid engagement in both Roblox and Fortnite in 2023, according to a new report from branded Roblox game developer ...
Forbes

How Players Are Becoming Developers In The ‘Creator Era Of Gaming’

SPAIN - 2021/03/30: In this photo illustration, the Roblox app seen displayed on a smartphone screen and a Roblox logo in the background. (Photo Illustration by Thiago Prudêncio/SOPA ...
Hosted on MSN

As Rival Roblox Looms, Fortnite Will Let Creators Sell In-Game Items

Creators who make content for Fortnite can start monetizing their virtual goods in December. The free-to-play online game's publisher, Epic Games, announced Thursday that those in its Creator program ...
Gameranx

Fortnite Boss Wants To Make Skins That Can Crossover Into Games Like Roblox

Crossovers aren’t just a part of the gaming industry; they’re a part that fuels many pieces of content. In fact, you could argue that certain games run on the concept of crossing over with other ...