While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals.

A clever fan sets the internet ablaze with their edit of the Minecraft movie trailer that takes the flim's cast to the world of Roblox instead.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

‘A Minecraft Movie’ Is a Smash — So, Where’s the ‘Roblox’ Film? Microsoft's 'Minecraft' is playing big on the big screen, but there's another popular block-building game the kids dig.

Microsoft's 'Minecraft' is playing big on the big screen, but there's another popular block-building game the kids dig.