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Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

As brands continue to drive more of their marketing budgets into mobile app strategies, they enter a unique channel that comes with its own set of challenges. While apps dominate consumers’ mobile ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. SMS marketing is becoming increasingly central to business marketing strategies, both in the ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Most experts agree that wireless advertising works best as part of an integrated multimedia campaign that includes any combination of print, outdoor, or broadcast advertising. A two-month SMA-based ...

Text messaging is by far the most popular mobile activity after talking, and it is one of the most proven mobile marketing channels, according to digital marketing agency 360i. SMS is the most ...

SMS marketing is a huge growth area for businesses of all sizes, and it's not hard to see why. It's cheap (texts cost just a few pence, especially if bought in bulk), and it's easy to track return on ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. The process of a business texting its customers, SMS marketing has seen a ...

For better or for worse, our lives have depended on digital connectivity this past year. Among distance learning, reimagined workplaces and brick-and-mortar closures, phones have transitioned from ...