A serif is a delicate little point (aka flare or terminating flourish) at the end of a letter stroke. In the image above, ...

Eliza Brooke is a freelance journalist based in Washington, DC. If there is one style of corporate branding that defines the 2010s, it is this: sans-serif lettering, neatly presented in black ...

Times New Roman, named for the British newspaper that commissioned its design, is a popular serif; Helvetica, the modernist font that inspired a documentary, is the sans serif font of choice in ...

A change in Microsoft Word’s default typeface, from Calibri to Aptos, didn’t register for everyone, but fans of typography got excited.

So long, Calibri: Microsoft has settled on a new font for its Office apps Aptos is a sans-serif font that also comes in monospaced and serifed varieties.

The switch away from the serif-laden typeface is being made for accessibility and legibility reasons, the agency says.

The font that best served the widest audience was the sans-serif Franklin Gothic — it was the fastest font for 59 percent of the participants. Then what does science tell us about the best font?

Serifs are making a comeback. Not that they ever really left, but after years of simple, minimalist design and sans-serif typefaces, forecasters at Monotype sees the return of the serif as one of ...