HOFFMAN ESTATES, Ill. – The Serta Counting Sheep are back in Serta’s new "Mattress Heist" campaign, which will run through Labor Day. The campaign centers on a TV commercial in which the sheep break ...

HOFFMAN ESTATES, Ill. – Bedding major Serta is emphasizing mattress comfort with its new national advertising campaign, designed to support the company’s new iComfort line. Yes, the Serta Counting ...

Premium product lines, Birthday In A Box, and new baselogic “Celebrating 25 years of Serta’s iconic counting sheep is not just about nostalgia—it’s a testament to the enduring power of storytelling in ...

For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It’s Over." Developed by lead creative agency Doner, the ...

Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable consumers no longer needed to count sheep-and ...