What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

What does the phrase “KPIs” (key performance indicators) bring to mind for you? Most likely, the metrics that companies use to measure individual as well as group achievement. Examples include: Return ...

With the authority of Congress, the Department of Energy (DOE) establishes minimum energy efficiency standards on many products, including electric motors used in homes and businesses. The goal of ...

As the US charts its course through the next political era, it is crucial that we boldly allocate resources and prioritize what truly impacts patients. When faced with complexity, feasibility concerns ...

3 Metrics That Matter When Measuring the Success of Your PR Campaigns ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess ...

Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the lead. It looked clean on a dashboard, gave teams something to measure, and made ...