Each Halloween, Americans across the country receive Smarties as one of the primary sweets in their haul, and for decades they have unwrapped the treasured roll of candies with the Smarties’s ...

For the Smarties candy factory in Union Township, New Jersey, Easter is big. Valentine’s Day, too, means a load of orders. But nothing compares with Halloween. “Oh, it’s by far the most important ...

For Smarties, those little rolled candies that someone dropped into your trick-or-treat bag every single Halloween, that particular holiday is big, big business. The company starts taking orders for ...

The iconic Smarties Candy Company is celebrating its 70 birthday with a brand re-fresh just in time for its busiest holiday — Halloween. But the candy from the third generation-run confectionery is ...

On Oct. 31, kids and parents across the country are busy hitting the streets in search of sugar. For Smarties, one of the oldest family-run candy companies in the U.S. with 70 years in the business, ...

As a CU undergrad, Jessica Dee Sawyer (ArtHist’03) studied the bold black lines of Piet Mondrian and Wassily Kandinsky’s striking use of color. When it came time to redesign the logo and packaging for ...

Liz Dee, Sarah Dee and Jessica Dee Sawyer are the co-presidents of Smarties Candy Company. “At the end of the day, the proof is in the numbers,” explains Liz Dee. “The numbers speak for themselves so ...

Smarties, founded by Edward Dee in 1949, just celebrated its 75th anniversary. Halloween drives more than 25% of the company’s annual sales. Dee reveals how she leads the family-owned business to ...

Smarties, the iconic tubes of candies that you’ve probably enjoyed your whole life, are celebrating two milestones this month, just in time for the biggest candy day of the year — Halloween. Smarties ...

Career expert Suzy Welch visited the women who run the Smarties Candy Company, which has been around since 1949, and Suzy reveals you should know about before going into to business with your ...