Snapchat is opening a new lane for advertisers by turning brand messages into live AI conversations inside one of the app’s busiest spaces. The company announced Tuesday that it is […] The post ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Yeah, I’m tipping this isn’t going to go great.

Snapchat is expanding its push into AI-driven advertising with a new format built directly ...

37% of Snapchat users aren’t on Facebook daily. 50% have already made an in-app purchase of some kind. While the worlds of apps and mobile games are often compared competitively, gamification and M&A ...

Oreo is promoting its cookie collaboration with Post Malone through a Snapchat campaign launching Wednesday (Feb. 5) that takes advantage of a new in-chat ad format, Marketing Dive can exclusively ...

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats ...

Clinch, the agentic AI platform for omnichannel content orchestration, today (14th May, 2026) announced an AI-enabled ...

Snapchat has always embraced artificial intelligence, from releasing its own AI chatbot to implementing real-time augmented reality effects that use generative AI. Most of the features are fun and ...