Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

37% of Snapchat users aren’t on Facebook daily. 50% have already made an in-app purchase of some kind. While the worlds of apps and mobile games are often compared competitively, gamification and M&A ...

Snapchat now has a way to prove what social advertisers have long been asked to take on faith: that an ad seen on a phone can be tied directly to a pair of sneakers purchased in a store. On July 14, ...