Social media has opened up a whole new dimension of insights for pharma companies. The conversations happening in social media are real-world intelligence. The increasing use of social media by people ...

The "Global Social Media Analytics Market By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, & Others), By Analytics Type, By Deployment, By ...

Geeta Nayyar, MD, is the chief healthcare and innovation officer at management services organization Femwell Group Health, the host of Topline MD TV, and the co-founder and chief medical information ...

A study led by health communications experts at the University of California, Irvine has yielded a new way to monitor heat ...

And Social Discovery is the sole provider of social media reporting for the world's largest third-party administrator. The company's analysts provide a unique approach to social media reporting ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

“Marketing analytics measure everything from how an individual social media post is performing to how many clicks on a link are converted into tangible business,” says Brianna Bitton, Co-Founder of O ...

“Social media” is a gigantic umbrella term that nobody can precisely define. Twitter, Reddit, Facebook, 4Chan, you name it. It doesn’t matter if it’s a worldwide platform or a tiny forum chat; if it ...

Get the latest federal technology news delivered to your inbox. Social psychologists and communication scholars have long wondered not just who lies the most, but where people tend to lie the most – ...

New data analysis methods can predictbitcoin pricemovements based on social sentiment. This introduces a new front in the war on FUD. “Social media” is a gigantic umbrella term that nobody can ...