TARRYTOWN, N.Y.--(BUSINESS WIRE)--SQAD, the largest independent source in the US for TV, radio and digital cost analysis, today announced that Clarion Capital Partners, LLC has completed an ...

SQAD has long maintained that NetCosts would provide the type of information that would finally equalize the national TV advertising marketplace, equipping advertisers and media buyers with the same, ...

Dreamscape Inc, which is backed by GTCR, has made an investment in SQAD, an advertising research, analytics and media planning software company. No financial terms were disclosed. LUMA Partners acted ...

TARRYTOWN, N.Y.--(BUSINESS WIRE)--SQAD LLC, the largest independent provider of global business solutions for planning and managing advertising investments, announced today that it has appointed Marc ...

SQAD Inc., a provider of TV, radio and Web media cost tracking and forecasting products, has acquired Wrapsidy LLC, the leading provider of ratings-analysis software to the broadcast industry, SQAD’s ...

Transparency, or lack thereof, has been a much debated topic in the media industry, so much so that leading industry players have been publicly vocal about their desire for more. To achieve this, a ...

CHICAGO (CBS.MW) -- Advertisers and their agencies looking at national TV buys have always faced a nagging question that has nothing to do with ratings or demographics: "What did the other guy pay?" ...

TARRYTOWN, N.Y.–(BUSINESS WIRE)–SQAD, the largest independent source in the U.S. for TV, radio, and digital cost analysis, and Workhorse Software, the global leader in advertising planning software, ...

SQAD Launches Network Ad Database, NetCosts Achieves 40% Coverage by Joe Mandese , May 27, 2004 On the eve of 2004-05 network upfront negotiations, SQAD officially launched NetCosts, a new open-market ...