For many businesses, the path to artificial intelligence (AI) transformation can be challenging. Insights from numerous discussions with customers and prospects reveal a critical analogy: Implementing ...
The first two building blocks marketing strategists need to take note of are the brand essence and market research & personas. The brand essence is a clear and precise summary of a business promise to ...
Colleges and universities are navigating technological change, shifting demographics, evolving workforce demands and fluctuating economic conditions. As a university president, I’ve seen how ...
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