A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...

When a business is trying to sell a product or a service, it must have a target market. Who are the people that are most likely to buy? Knowing this helps narrow your audience so that you can be more ...

Only a fifth of advisers said they had developed clear and defined profiles for the types of clients they want to attract to their proposition. According to NextWealth and Aegon’s latest research, ...

When someone seeks out a professional service, they’re searching for the provider who can best address their current needs and, hopefully, provide sustainable solutions going forward. Likewise, ...

Andy Bailey, an Entrepreneurs’ Organization (EO) member in Nashville, is an author, CEO and head coach of business coaching firm Petra Coach who serves in an advisory role on the Gazelles Council, ...

When I ask a group of financial advisors to share their thoughts on an ideal client, I often hear things like “willing to take my advice” or “appreciates our planning approach.” What I’m really after ...

Identifying and connecting with your ideal client is crucial to the success of your business. Your ideal client is the type of customer or company that perfectly fits your products or services. They ...

Only a fifth of advisers (22%) have developed clear and defined profiles for the type of clients they wish to attract to their business, new research has revealed. NextWealth and Aegon’s latest guide, ...