This week brought a number of alignment moves across the global ad and AI landscapes from new retail standards to strategic platform partnerships. In today’s MadTech Daily, we discuss ITV launching ...
The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy ...
The marketing technology driving proven revenue impact in advertising and media.
This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. As an Independent Strategic Consultant, Ivan Guzenko provides professional advice to the CEO ...
TAMPA, FLORIDA / ACCESS Newswire / October 29, 2025 / Specificity (OTCID:SPTY), the leader in precision digital marketing, today announced it has signed a Letter of Intent (LOI) with New Zealand-based ...
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In this MadTech Sketch, Ciaran O'Kane outlines fundamental changes across the ad tech stack, amounting to the unbundling of core elements across the supply chain. The dog days of Summer are over.
Adtech enterprise ADvendio announced this week it has appointed Fernanda Goite as Partner Manager, giving the company a ...
Warner Bros. Discovery is upgrading its ad-tech stack with expanded agentic artificial intelligence capabilities supported by cloud-computing partner Amazon Web Services, per a press release shared ...