Traditionally, perception and cognition have been considered distinct domains of psychological science. Perception was understood to be the raw data collector—our sensory touchpoint with the external ...

Military and intelligence doctrine increasingly identifies cognition as a central domain of modern warfare. Rather than focusing exclusively on physical destruction, contemporary conflict seeks to ...

Cognitive dissonance is the state of mind that holds opposing, and even irreconcilable ideas, at the same time. It's a state of mind that most people find sufficiently uncomfortable to motivate them ...

The Comparative Cognition and Perception Lab conducts research in animal cognition and perception. It studies a variety of topics including visual and auditory object perception, biosonar, tool use, ...

Advertising is an important way for a company or organization to get the word out about a product or service and grow a customer base, which usually translates to increased sales and higher profits.

In virtually all stores, consumers view products on display fixtures that are presumed to be of little consequence. Yet, suppose that you were shopping for a set of trendy new coffee mugs and noticed ...