Most online shoppers are already using AI while shopping, but many still struggle to get the results they want, according to Adobe for Business research. Adobe surveyed more than 1,000 shoppers in the ...

Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

Mastercard is launching a new generative AI shopping tool called “Shopping Muse” that is designed to help users get personalized product recommendations. The tool is powered by Dynamic Yield, a ...

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The update comes after Amazon renamed Rufus Alexa for Shopping on May 13, 2026, bringing together Rufus and Alexa+ into a single AI shopping experience, while Rufus remains a key search term for ...

Mark Zuckerberg wants Meta to compete in the AI e-commerce space against OpenAI’s ChatGPT and Google’s Gemini. It was only a matter of time before Mark Zuckerberg’s Meta jumped into the AI shopping ...

When shoppers ask ChatGPT for “the best running shoes for high arches,” the AI chatbot sees that as a shopping intent and often responds with product recommendations. But brands have little insight ...

Editor’s Note: Mattress brand PlushBeds has had success with enhancing its product detail pages using generative AI question prompts, leading to a conversion rate increase. Additionally, the brand’s ...

Google is announcing some updates to its online shopping tools ahead of a summer sales season – and Amazon's Prime Day event. Amazon has not yet announced when its Prime Day sales will occur, though ...