Email senders can quantify the emotional tone of their customer and team communications with a new offering from SaaS provider EmailAnalytics. The goal is to give businesses a “new metric that ...

Add Yahoo as a preferred source to see more of our stories on Google. 50 major US retailers sent 42B marketing emails in 28 days. 80% used tracking pixels to monitor clicks, devices, and location.

We're conditioned to think our email address is harmless. Most of us think it's just an ID, a way to get receipts and shipping updates, but that's not it. Your email is the skeleton key to your online ...

Your inbox might look clean once spam is filtered out, but that doesn't mean it is private. Marketing emails and newsletters include tracking pixels that call back to the sender when their images load ...