Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...

Stape’s Ivanna Holubovska: It’s time to focus not on the quantity of tracked data but rather on quality. The post The Case For Supply-Side Tracking appeared first on TV News Check. The post The Case ...

Opinions expressed by Digital Journal contributors are their own. There is no denying that privacy regulations have changed how digital marketing is done online. While this is in part due to ...

As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad optimization. Privacy laws are tightening ...

Ukraine is famous for its people, who have been fearlessly protecting their country for the last 3 (and, in fact, 11) years. However, it is not fair to forget that it is also the land of tech brains ...