YouTube is also suggesting consumers won’t mind the 30-second unskippable ads since they can already encounter two consecutive 15-second ads. But the big difference is that users can sometimes skip ...
Digiday also reports that Viacom says it is working with Snap on a multiyear original content and ad deal that would include Snapchat influencers in new and existing shows. — ...
“The introduction of server-side ads only seems to be affecting a few users for now, but it appears to be YouTube’s latest hit in its long war on ad blockers.” —SC ...