If 2020 has taught us anything, it's that it's vital to create a transparent culture where employee wellness support is not only provided but encouraged Collectively the working world has had to adapt ...

New public beta gives go-to-market teams a single console to build, monitor and coordinate AI agents across sales, marketing and service.

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

HubSpot is a powerful tool that helps businesses manage leads, track customer interactions, and improve sales efficiency. Whether a company receives leads through phone calls, website inquiries, or ...

HubSpot's enrichment plan collapsed in days. Here are five lessons every martech buyer should take from the reversal.

HubSpot and Salesforce are popular customer relationship management (CRM) platforms supporting businesses of all sizes. If you’re on the hunt for a CRM, you may be considering one of these two major ...

Beyond the backlash lies a bigger issue for marketers: when vendors build AI with customer data, who captures the value? The post HubSpot reverses course after customers reject AI data sharing ...

HubSpot launches an AEO tool inside Marketing Hub to track AI visibility, citations, and competitors. See what this HubSpot news means for marketers. HubSpot has launched a new AEO tool designed to ...

The customer relationship management platform company may have been overvalued at the start of the year, but it's now trading at a discount.

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...