Steve Baumann, owner of the Vexilar fishing electronics company, keeps a stack of warranty cards on his desk to learn more about his customers. They’re not props. Growing up on a farm in southwestern ...

BABBITT — A fishing boat cruised across Bear Island Lake on July 3 to an undisclosed honey hole where Joe Kane, head of design at Vexilar, planned to test out some of the fishing sonar electronics ...

Vexilar, an iconic name in the world of ice-fishing sonar electronics, and Wired2fish, one of the largest and most-authoritative voices on all-things fishing, have announced a groundbreaking ...