When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. PORTSMOUTH, NH—A new survey from Hub indicates that younger viewers in particular are becoming ...

PORTSMOUTH, N.H.—As linear TV channels battle streaming services for viewers, Hub’s annual “Decoding the Default” survey found that many viewers began watching TV using a SVOD services like Netflix ...

Viewers used to try to avoid ads at all costs, but lately they've become more open to them to avoid rising streaming costs. This is definitely what you’d call a full-circle moment. Fifteen years ago, ...

The leading SVOD streamers in the U.S. have eclipsed live TV as the “first place to turn to watch,” according to a new study from Hub Entertainment Research. According to Decoding the Default, the big ...

As viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be. Hub’s semi-annual “TV Advertising: Fact vs. Fiction” study shows that more viewers than ...

Costs for ad-free streaming have risen precipitously in recent years, and audiences are growing more accustomed to watching commercials. The onset of 2025 means it’s time to start reviewing spending ...

Hub Entertainment Research has released a new study that shows streaming providers could face “congestion” as the proliferation of video services has given viewers a logistical problem of deciding ...