Even as AI has revolutionized personalization, a critical element determines whether that highly relevant email gets opened ...

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

What Are the Key Elements of Business Branding Design? Brand design is a complex set of digital and physical elements that collectively form a distinct image in the consumer’s mind. At its core, brand ...

Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed ...

When you get your B.F.A. in visual communication design (VCD) at UW you are gaining the tools to achieve a successful career in design. Learn our human-centered approach to crafting solutions and ...