“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer ...

Annual digital display advertising revenue to all recipients, not just news outlets (in U.S. dollars) Source: eMarketer, U.S. Ad Spending Estimates. Note: Data from previous years is updated annually.

A new Forrester report forecasts the end of digital and display advertising as we know it as consumers move away from experiences in which they can be interrupted. That's in part because consumers are ...

Programmatic is the fastest growing segment of the U.S. digital display advertising marketplace, and is projected to expand 26.3% to $46.55 billion, according to updated estimates released by ...

Amazon, a name virtually synonymous with online retail, is now opening its doors to lead generation sectors. It offers the chance to leverage unparalleled audience targeting capabilities. Currently, ...

Two Australian plaintiff law firms are launching a class action against media giant Google seeking compensation for publishers who it alleges have endured years of lower revenue because of the tech ...

Note: Numbers may not add up to 100% due to rounding. In 2016, Microsoft purchased LinkedIn, and display advertising revenue from LinkedIn was consolidated under Microsoft starting that year. Data ...