It’s safe to say I took some time off from drinking after my Wisconsin trip. Each activity just so happened to pair ever so easily with a convenient cold beer that was never too far away. Among family ...

MADISON, Wis. (WSAW) - The tourism industry in Wisconsin is booming. According to 2025 economic impact data, Wisconsin has seen another record-breaking year when it comes to tourism. “Wisconsin’s ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

MADISON, Wis. (WSAW) - Gov. Tony Evers, together with the Wisconsin DOT and the Wisconsin Department of Tourism, has released the 2025-26 edition of the Wisconsin State Highway Map to help ...

Madison — Gov. Tony Evers today delivered his weekly radio address celebrating Wisconsin’s booming tourism industry. Earlier this week, Gov. Evers and Wisconsin Department of Tourism Secretary Anne ...