A prime example is Microsoft Recall, a feature meant to record the user's screen and index the information to make it searchable with AI. It was announced in May 2024 and initially supposed to be released to the public in June 2024, but was delayed several times for privacy reasons, finally launching in preview in April 2025.

Commentary: Apple's AI tech fell short of what it promised, but the company is a master of message. Will it acknowledge, ignore or be playful about how it talks about it?

In 2021, a court in California ordered Apple to let developers add links allowing customers to make purchases outside of their apps. The company was also supposed to come up with a rationale for whatever commission it decided to take on those purchases.