CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

These stores were designed for mobile orders and a quicker experience in lieu of a more traditional ordering experience.

Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...

As part of the chain’s ongoing “back to Starbucks” initiative, the company plans to “sunset” stores that only offer mobile order pickups.

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

The coffee giant is betting on new cold beverage options to reignite customer interest and boost revenue. Among the ...

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...

Starbucks is working on building an innovative new menu. According to Restaurant Dive, Starbucks CEO Brian Niccol said the coffee chain is working on a lineup of items that appeal to “health-conscious ...