Launched just six months ago to meet younger consumers' preferences for spicier products, the raspberry-flavored cola is being discontinued -- yet it still outlasted 1985's notorious New Coke.

Coca-Cola Co. has decided to discontinue its recently launched flavor, Coca-Cola Spiced, after just over seven months on the market. The Atlanta-based beverage giant announced the decision on Wednesday, revealing that both Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be phased out.

Coca-Cola announced that it is discontinuing its Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar just seven months after it was introduced. “We have made the decision to remove Coca-Cola Spiced from retail stores by the end of 2024,” Coca-Cola wrote on X (formerly Twitter).

They have found success however with brand partnerships with other legacy brands and with celebrity endorsements. Coca-Cola has released limited-edition flavors as twists on its regular formulas. Recent ones include Coca-Cola Oreo and Coca-Cola Marshmello — a collaboration with Grammy-nominated artist Marshmello, which flew off the shelves.

After a short run as Coca-Cola’s newest “permanent” flavor, the beverage company is pulling the plug on Coca-Cola Spiced. The carbonated soft drink, which was branded as being “raspberry spiced Coke and other natural flavors,” launched in February.

Coca-Cola Co. is discontinuing its newest “permanent” flavor a little more than seven months after putting the product on the market.