“There’s a million reasons why now is (the time),” White said. “If you notice as far as boxing, even as much money as Sheikh Turki is throwing into this thing, television deals aren’t really abundant right now. There are just a lot of things I think I can do that other people haven’t done yet.

UFC CEO Dana White intends to finally pull the trigger on promoting boxing. The mixed martial arts promoter's hot-and-cold flirtations with boxing appear to be over, with White claiming he'll enter the space more aggressively in 2025.

UFC CEO Dana White promises boxing updates for early 2025, says "now is the time" to finally make the move into the sweet science.