As the death toll from catastrophic flooding in the Hill Country comes into clearer view, Texas politicians, the Dallas sporting world and celebrities shared their sorrow across social media and appealed to their followers to aid the storm-battered region.

Gov. Greg Abbott said there are at least 68 people dead in Kerr County, including 40 adults and 28 kids, after flooding hit central Texas. Ten children from Camp Mystic and one counselor are still unaccounted for.