Fast-fashion giant Primark has unveiled a new durability framework, designed to extend the lifespan of clothing and promote a ...

WITH the chillier months now here, many fashionistas have already swapped their dresses with trousers. But according to one ...

Fans of the high street store have been sharing clips of the find on social media, encouraging others to pick up the seasonal ...

Value retail giant Primark aims to address the lack of universal standards for clothing durability with the launch of its ...

If you've ever popped over to Ireland for a spot of retail therapy, you might have noticed that Primark goes by a different ...

FASHIONISTAS are convinced they’ve found this autumn’s It jacket in Primark – but it’s not a hit with everyone.  The bargain ...

BEING a mum with a tum that I hate to show off, I tend to stick to my faves when shopping for clothes. And one place I tend ...

Primark is known as Penneys in Ireland - and there's a reason why the high street giant has a different name in the UK.

Alice was hoping to get what she needed - but the viral sensation was nowhere in sight so she shared her heartbreak on TikTok ...

The Primark Oversized Crew Neck Jumper has been the talk of social media over the past few weeks, with shoppers saying it is ...

OCTOBER has barely begun, but the shops are already full of festive goodies. From Christmas decorations to chocolate ...

Costing just £12, the black skirt is paired with chich black heeled boots and black shoulder bag. The look is also paired ...