Ford Ranchero The Ranchero name has been used before to represent a small utility vehicle from Ford. The upcoming Ranchero ...

As electric pickups continue to proliferate in the upper price ranges, two emerging entries are quietly preparing to upend ...

Ford believes a cheap Maverick-sized electric truck could be very popular, guiding suppliers for a 190,000-unit annual ...

Ford filed a “Ranchero” trademark for vehicles, hinting at the name for its breakthrough midsize EV pickup as it prepares to detail a new, cost-cutting EV platform. A fresh USPTO filing suggests Ford ...

A fresh trademark filing and Ford’s “Model T moment” tease point to the return of a cult classic car-pickup hybrid. This time ...

🛻 Ford’s promised “Model T moment” on Monday might include an “affordable” small electric pickup truck called Ranchero ...

After the F-150 Lightning, Ford’s next electric pickup could arrive as the Ranchero EV. Ford filed a trademark with the US ...

Ford filed a patent for the name less than a week after hinting at a new "Model T moment" for the company, possibly telling us the name of its upcoming pickup.

If Ford really will call its new electric ute the Ranchero, then it had better have style to match. It needs to do better ...