Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

A robust marketing strategy includes an ad campaign across digital and physical channels, a Substack newsletter, an in-person ...

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage ...

The tool relies on OpenAI technology to connect consumers with a virtual bartender via SMS for cocktail recommendations and ...

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as ...

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear ...

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with the governing body for MLS and the NWSL ...

The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary ...