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Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.

Social Media Marketing - Gen Zers say social media's impact on their mental health is complicated—that the platforms often ...

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, ...

Advertising & Promotions - Most advertising decision-makers expect privacy laws will impact their ability to deliver ...

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent ...

Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

In today's rapidly evolving digital landscape, marketers face an unprecedented challenge: how to harness artificial intelligence (AI) effectively while maintaining the human touch that's crucial for ...

Social media is often viewed among digital marketers as a tool for boosting brand awareness—and it is a good tool for that. But measurement of social media success is shifting from the quantity of ...

As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate? To find out, ...

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

Corporate Pride initiatives lack depth, prioritizing profit over genuine allyship and failing to support the LGBTQ+ community ...