Keep your head above water, if you can.

Apple effectively confirmed that the memory shortage doesn't appear to be ending anytime soon.

The CEO tells the Journal in an exclusive interview that soaring costs make price increases “unavoidable.” ...

Apple's Tim Cook Says Price Increases Are 'Unavoidable' ...

Apple CEO Tim Cook has confirmed that price increases across the company's lineup are "unavoidable," driven by a global ...

Cook’s run as Apple CEO stretched well beyond the keynote stage, but WWDC became the place where his biggest bets came into ...

Apple is preparing for a major leadership transition. On September 1, Senior Vice President of Hardware Engineering John ...

Tim Cook says Apple price increases are “unavoidable" as AI demand drives up memory chip costs, calling the supply crunch a ...

A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for ...

As companies continue to push artificial intelligence and build data centers, the price of hardware continues to rise. This ...

After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins to the company’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple in ...

Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks. Wrapping up a pre-recorded video message, Cook reflected on his ...